How It All Started

Lisa Hu @ 2018-11-25 13:09:50 -0600

I was at the top of my corporate career, a Finance Director at a multinational company. But I felt like an impostor, which was a hard pill to swallow because it was not easy getting there. Over the course of my tenure with the company, I was an integral part of an effort that grew earnings by 40%. I was doing well and working hard to achieve a high level of success—the issue was, at the time, I didn’t understand what success meant.

 Lux & Nyx is Greek for Light and Night. I was staring into the most beautiful sunset one night when I decided to name the company after the transition from day to night. This company is all about transition and change. While working in finance, I saw a lot of good people—especially women—being overlooked because they didn’t have anyone advocate for them. That needs to change, and I created this brand to shed light on these issues and the need for women to advocate for one another.

Leaving the comfort of a corporate job was one of the scariest things I’ve ever done. I didn’t know how or where to start, I just said “OK” and fell forward. If I could give one piece of advice to my younger self. I would urge her to find her fit. We as women are quick to blame ourselves for not excelling, but that may not be on ourselves. It could be the company or the industry. So dare to branch out in pursuit of that fit, and once you find it, you’ll shine.

Today, I want to thank the women who take risks: thank you for being you, for conquering your fears and finding your success. You helped me find my fit. 


At Lux & Nyx, we advocate for the women that does it all, because we understand that it’s not easy being a rockstar. 


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